I’ve been self-employed since I was 19. Within months of starting work, I knew my passion was to help businesses operate more effectively. Since then, I’ve racked up over 30 years experience in business development and strategic communications, with the last 15 years exclusively in the field of automotive, fleet and road risk management.
I’ve always been passionate about transport of all kinds, but cars in particular. My first Saturday job as a teenager was sweeping the workshops and serving petrol at the local garage. Once I graduated to ‘proper’ work in early ‘90s, I supported marketing and communications teams a number of Formula 1 teams (including Williams, Benetton, Ligier, Arrows) plus organisations involved in F2, World Rallying and Le Mans.
This work gave me an appreciation of the importance of driver training to improve my skills and I was lucky enough to find opportunities to learn high performance driving from some of the best. I was taught to race on tarmac by a two-time British Touring Car champion, on gravel by a British national rally champion, on ice by a Swedish World Rally Championship star (in Sweden!) and I was taught to drift by Top Gear presenter Chris Harris in a Caterham. I subsequently went on to race Caterhams for two years including a cherished win at one of my favourite tracks, Castle Combe.
In the early 2000s I found myself working for a number of companies that either offered advanced driver training, or were employers that used driver training. One, called The Segrave Club, was a supercar club that put its members through an intensive training course before they were allowed on the road in the club’s collection of Ferraris, Porsches and Lamborghinis.
This grounding in road risk management led me to found Fleet21, a unique fleet and road risk management company where I built strategic partnerships with Honda and Volvo. I left Fleet21 in 2015 to work more closely with RoadSafe and Highways England in developing the Driving for Better Business programme.
I currently manage the government-backed Driving for Better Business campaign for Highways England as well as consulting with a small number of fleet risk managers and fleet service providers. I also sit on a number of important external groups:
- Chairman of the Trustees, Association for Road Risk Management
- Member of Rail Industry Road Risk Group
- Member of Highways England Work-Related Road Risk Delivery Group
- Member of PACTS Road User Behaviour Working Party
- Member of Prince Michael International Road Safety Awards Judging Panel
- Member of Institute of Directors
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Simon has written dozens of published articles on the management of work-related road risk